# Sabri Berkay Aydın - Professional context > Sabri Berkay Aydın is VP of Product, AI at Jotform, an AI product and technology executive, consultant, and trainer for leaders and teams. ## Profile Sabri Berkay Aydın (also known as Sabri Berkay Aydin, S. Berkay Aydın, S. Berkay Aydin, and sbayd) is VP of Product, AI at Jotform · AI Consultant & Executive Trainer. He started coding at 13 and built his career from hands-on software engineering and frontend architecture into AI product and executive leadership. Since January 2025, he has led Jotform's AI Product division: eight teams and approximately 50 people across AI product development, AI transformation, and AI/human review operations. Jotform AI Agents has reached approximately 20,000 monthly active users. His operating range spans product strategy, engineering architecture, organization design, and hands-on execution. He is not actively seeking a new role, but is open to selective consulting work, speaking, collaboration, and unusually high-leverage VP Product, CPO, or CTO opportunities where AI product strategy and technology leadership are one mandate. ## Primary pages - [Executive profile and CV](https://cv.sbaydin.com/): Professional history, leadership scope, product work, education, and speaking. - [AI training for executives and teams](https://cv.sbaydin.com/training/): Programs for executives, engineering leaders, engineers, non-technical teams, and AI-native organizations. - [AI product and technology consulting](https://cv.sbaydin.com/advisory/): Consulting areas, engagement formats, and relevant operating experience. - [Contact](https://cv.sbaydin.com/contact/): AI training, consulting, speaking, collaboration, and leadership conversations. - [XML sitemap](https://cv.sbaydin.com/sitemap.xml): Canonical pages intended for search results. ## Current remit ### AI product portfolio Setting product direction across Jotform AI Agents, Jotform’s ChatGPT and Claude apps, Jotform AI, and the systems that connect multiple AI models and providers. ### AI-native organization Designing and running company-wide AI hackathons, hands-on training, and adoption programs that help teams turn AI development tools such as Codex into daily operating practice. ### AI + human review Leading review operations that combine automation with human judgment, turning quality, safety, and feedback into an operating system for AI products. ## AI product portfolio ### Jotform AI Agents - Category: Conversational AI platform - Result or scope: ≈20K monthly active users - Summary: A multichannel platform for creating AI agents that can talk with customers, answer questions, and take action across voice and chat experiences. - URL: https://www.jotform.com/ai/agents/ ### Jotform for ChatGPT - Category: AI distribution - Result or scope: Jotform workflows inside ChatGPT - Summary: Bringing Jotform’s capabilities into an AI-native interface so people can create and work with forms where their conversations already happen. ### Jotform for Claude - Category: AI distribution - Result or scope: Jotform workflows inside Claude - Summary: Extending the Jotform product ecosystem into Claude and exploring how agentic interfaces reshape everyday product workflows. ### Jotform AI - Category: Company-wide AI layer - Result or scope: Multiple models and providers - Summary: A growing portfolio of AI experiences built with fit-for-purpose technologies, evaluation systems, and providers rather than a one-model-fits-all approach. ## Earlier product work ### Jotform Form Builder Jotform’s core drag-and-drop product for creating online forms, where I helped build the next generation of the Form Builder. - URL: https://www.jotform.com/meet-jotform-4/ ### Tefez An AI-powered online appointment scheduling product I co-founded and helped build from the ground up. - URL: https://tefez.com/ ### Jotform Approvals Visual workflow and approval process builder. - URL: https://www.jotform.com/products/approvals/ ### Jotform Mobile Forms Offline-first mobile form collection with more than one million downloads. - URL: https://www.jotform.com/products/mobile-forms/ ### Jotform PDF Editor A no-code editor for turning submission data into polished PDF documents. - URL: https://www.jotform.com/products/pdf-editor/ ### Jotform Cards A conversational, one-question-at-a-time form experience used by more than one million people. - URL: https://www.jotform.com/cards/ ### React Flippy An open-source React interaction component used across the community. - URL: https://github.com/sbayd/react-flippy ### React CV An open-source, data-driven résumé renderer for React. - URL: https://github.com/sbayd/react-cv ## Experience ### VP of Product, AI - Jotform Jan 2025 - Present Lead Jotform’s AI Product division: eight teams and approximately 50 people responsible for the company’s AI portfolio, AI transformation programs, and AI/human review operations. I also help shape and execute Jotform’s broader AI vision, working across departments to embed AI into products, workflows, and operations. - Grew Jotform AI Agents to approximately 20K monthly active users. - Set product direction for Jotform’s AI journey, including Jotform AI, Jotform AI Agents, ChatGPT and Claude MCP apps, and new experiences spanning multiple models and providers. - Build the teams and operating model behind Jotform’s AI portfolio, leading hiring, onboarding, coaching, hands-on training, Codex enablement, and company-wide AI hackathons. ### Engineering Director · Frontend Architect - Jotform Oct 2022 - Dec 2024 Led technical direction, hiring, mentoring, and delivery across high-traffic web and mobile products. Helped scale a frontend platform and a monorepo of more than 400 packages while improving the systems teams used to ship. ### Frontend Architect - Jotform Oct 2021 - Oct 2022 Built shared foundations for product teams, guided architecture decisions, mentored engineers, and advanced Jotform’s transition to a large-scale monorepo and more consistent development environment. ### Team Lead · Senior Frontend Developer - Jotform Oct 2017 - Oct 2021 Managed a cross-functional team and helped deliver shared components and products used by more than 10 million people, including Jotform Approvals, Mobile Forms, PDF Editor, Cards, and the core Form Builder. ### Frontend Developer - Jotform Aug 2016 - Oct 2017 Developed product features in JavaScript and React, contributing to Jotform’s next generation of form-building experiences. ### Full-stack Developer - YD Software · METU Technopolis 2012 - Aug 2016 Built management and learning systems across web, desktop, Android, and iOS using C#, ASP.NET MVC, Xamarin, and native development tools. ## Consulting areas - AI product strategy - AI agents & systems - AI adoption - AI coding - AI-native teams - AI evaluation & human review ## Representative consulting and leadership mandates - Turn an AI ambition into a focused product portfolio and roadmap. - Design an AI agent or conversational product that can earn user trust. - Adopt AI across product and engineering without creating process theatre. - Build evaluation, feedback, and human-review systems for production AI. - Shape an AI-native product organization, leadership model, and hiring plan. The best fit is a founder, CEO, CPO, CTO, or AI leadership team moving from AI experimentation to a focused product portfolio, reliable production systems, capable teams, and measurable adoption. Consulting can be delivered onsite or remotely, depending on the scope and location. Consulting details: https://cv.sbaydin.com/advisory/ ## Advisory engagement formats ### Executive working session A focused session to challenge an AI direction, unblock a decision, or align a leadership team around the next move. ### Strategy sprint A short engagement that turns a broad AI ambition into a focused product, adoption, or operating plan. ### Ongoing advisory Selective support for leaders who need an experienced product and technology operator as plans become production systems. ## AI training for executives and teams ### AI for Executives - Audience: Founders, boards, and executive teams - Description: A practical overview of where AI can help the company, how to choose investments, and what leaders should consider around adoption, measurement, and risk. - Learning outcomes: - Separate strategic opportunities from fashionable experiments. - Prioritize an AI portfolio around customer and business value. - Set leadership expectations for adoption, measurement, and risk. ### AI for Engineering Leaders - Audience: CTOs, VPs of Engineering, directors, and staff leaders - Description: How to move AI coding beyond individual experiments and establish useful team practices for tools, workflow design, quality, and adoption. - Learning outcomes: - Design an adoption path beyond licenses and prompt guides. - Use AI across planning, implementation, review, testing, and learning. - Measure delivery gains without sacrificing engineering quality. ### AI Enablement for Non-Technical Teams - Audience: Operations, marketing, sales, support, and business teams - Description: An accessible introduction to using AI in daily work, identifying suitable workflows, giving clear context, and reviewing results responsibly. - Learning outcomes: - Map recurring work to useful AI-assisted workflows. - Write clear context and instructions for reliable results. - Apply practical review, privacy, and escalation habits. ### AI Enablement for Engineers - Audience: Software engineers and product engineering teams - Description: A hands-on session on using tools such as Codex across discovery, implementation, debugging, testing, review, and unfamiliar codebases. - Learning outcomes: - Choose the right collaboration pattern for each engineering task. - Create context and verification loops that improve output quality. - Turn personal techniques into repeatable team practices. ### Establishing AI-Native Teams - Audience: Product, design, engineering, and research organizations - Description: How cross-functional teams can use AI as a researcher, designer, engineer, analyst, and reviewer while keeping human judgment and clear ownership. - Learning outcomes: - Reframe roles around outcomes and judgment instead of task ownership. - Build AI into discovery, prototyping, delivery, review, and learning. - Create team rituals that compound capability instead of isolated tricks. ### Custom AI Training - Audience: Organizations with a specific product, team, or transformation need - Description: A session or program designed around your company’s products, workflows, AI maturity, and specific questions. - Learning outcomes: - Start from a real organizational decision or workflow. - Use relevant examples, tools, and operating constraints. - Leave with actions the team can continue after the session. Berkay's training is grounded in operating experience: shipping AI products, leading AI Agents, enabling engineers with AI coding tools, designing and organizing company-wide AI hackathons and practical training programs, and building AI/human review operations. Programs can be delivered in English or Turkish, onsite or remotely. Training details: https://cv.sbaydin.com/training/ ## Competencies - AI product leadership - Portfolio strategy - Product organization design - Human-in-the-loop systems - AI transformation - Executive AI training - Product engineering - Frontend architecture - Developer platforms - Cross-functional leadership - Mentoring and hiring ## Education and languages - BSc, Management Information Systems, Anadolu University, 2017 - 2021 - Turkish · Native - English · Professional - Spanish · Beginner ## Speaking and professional development - O’Reilly Software Architecture Conference: Attendee · Berlin, 2019 - Principal Developer Training: Istanbul, 2019 - FullStackFest: Lightning talk speaker · Barcelona, 2018 - Frontend Istanbul: Attendee · Istanbul, 2018 - METU C Club Informatics Day: Speaker · Ankara, 2018 - NodeConf EU: Attendee · Kilkenny, 2017 ## Canonical identity and links - Name: Sabri Berkay Aydın - Alternate names: Sabri Berkay Aydin; S. Berkay Aydın; S. Berkay Aydin; sbayd - Role: VP of Product, AI at Jotform · AI Consultant & Executive Trainer - Location: Ankara, Türkiye - Website: https://cv.sbaydin.com - LinkedIn: https://www.linkedin.com/in/sbaydin/ - GitHub: https://github.com/sbayd - X: https://x.com/sbayd - Training: https://cv.sbaydin.com/training/ - Consulting: https://cv.sbaydin.com/advisory/ - Contact: https://cv.sbaydin.com/contact/ - Last updated: 2026-08-15